Our buddies are more than plushies—they’re new friends waiting to be brought to life. Each one is soft, high-quality, and designed to spark imagination and connection. During the Build-A-Buddy experience, kids choose their buddy, help stuff it, and personalize it to make it truly their own.

From classic favorites to playful characters, every buddy is safe, cuddly, and ready for endless hugs and memories. When you meet our buddies, you’re not just picking a plush—you’re choosing the start of a special experience.